South by Southwest (SXSW) 2025 is in full swing.

It’s the festival that transforms Austin, Texas, into a vibrant hub of music, film, technology, and culture.

Running from March 7 to 15, the festival offers attendees a plethora of events and experiences.

Here’s a comprehensive look at what’s transpired so far and what’s on the horizon between today, March 11, and Friday, March 14.

SXSW 2025: What’s Happening and How to Navigate the Festival

South by Southwest (SXSW) 2025 is shaping up to be an unforgettable experience, packed with groundbreaking film premieres, electrifying music performances, thought-provoking discussions, and immersive experiences that push the boundaries of creativity and technology. The festival, running from March 7 to 15 in Austin, Texas, offers something for everyone, whether you’re a film enthusiast, a tech visionary, or a music lover.

This year’s Film & TV Festival kicked off with the highly anticipated world premiere of Another Simple Favor, starring Blake Lively and Anna Kendrick. The event buzzed with excitement as audiences got the first look at the sequel to the hit dark comedy. As the festival draws to a close, cinephiles can look forward to the U.S. premiere of On Swift Horses, promising a memorable send-off for the 2025 lineup.

Music lovers are in for a treat with Billboard’s concert series, taking over the Moody Amphitheater at Waterloo Park from March 13 to 15. Country-rock artist Koe Wetzel, the Latin sensation Grupo Frontera, and electronic powerhouse John Summit are just a few of the acts lighting up the stage. Meanwhile, Rolling Stone’s Future of Music showcase returns to ACL Live at the Moody Theater, presenting rising stars like Benson Boone, Megan Moroney, Ivan Cornejo, and Afrobeats sensation Rema.

Beyond entertainment, SXSW 2025 offers exclusive insights into the future of industry and culture. This year, Disney executives took the stage to unveil ambitious plans for their theme parks, teasing upgrades and new attractions inspired by Star Wars and The Fantastic Four. The festival also saw a bold keynote from Mark Cuban, who, during his induction into the SXSW Hall of Fame, made headlines for calling out figures like Donald Trump and Elon Musk while championing a return to authentic entrepreneurship.

For those looking to experience SXSW without a badge, the festival features plenty of free public events. Select film screenings at the Paramount Theatre and AFS Cinema allow fans to catch major premieres, while the Whataburger Museum of Art, running on March 8 and 9, showcases fan-created art with interactive installations. Foodies won’t be left out, with exclusive culinary experiences offering treats like Barbie Birthday Cake Mochi, Dubai chocolates and chai tastings, and an invite-only Redbreast Irish Whiskey speakeasy.

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How to Navigate SXSW 2025

Navigating SXSW can be overwhelming, but with a bit of planning, you can make the most of your time. Here’s what you need to know:

• Get Your Badge or Wristband: SXSW offers various registration options depending on your interests—Film & TV, Music, Interactive, or Platinum (all-access). If you haven’t secured one yet, check availability here.
• Plan Your Schedule: The SXSW app and online schedule help attendees organize their days with must-see events, panels, screenings, and showcases. Bookmark key events in advance to avoid missing out.
• Explore Free & Public Events: Even without a badge, there’s plenty to do. Public screenings, music showcases, and interactive art exhibits offer something for everyone.
• Know the Venues: SXSW takes over multiple locations across downtown Austin, from the Austin Convention Center to iconic music venues and theaters. Shuttles and public transport options make it easier to get around.
• Expect Crowds & Lines: Popular events fill up quickly, so arrive early and have a backup plan in case of capacity limits.
• Network & Discover: Beyond the headliners, some of the best SXSW experiences happen in smaller meetups, unexpected performances, and casual networking events.
• Stay Hydrated & Comfortable: Austin’s March weather can be unpredictable. Bring a refillable water bottle, wear comfortable shoes, and prepare for lots of walking.

Whether you’re attending for the blockbuster premieres, the next big music act, or the latest in tech innovation, SXSW 2025 is packed with moments you won’t want to miss.

Upcoming Events: March 11–14

Conference Sessions

The SXSW Conference continues to host a series of panels and discussions. On March 11, attendees can join NASA officials at the Hilton Austin Downtown at 10 a.m. for a session on advancements in commercial air travel speed limits. Later, at 2:30 p.m., a panel titled “Is Your Car Your Friend or Big Brother?” will delve into car data privacy.

Music Showcases

The music scene remains vibrant with performances scheduled across various venues. On March 11, Gus Englehorn brings his DIY-experimental sound to Swan Dive at 8:30 p.m. Then, on March 13, CA7RIEL & Paco Amoroso will perform at the Rolling Stone Future of Music showcase at ACL Live at 9:35 p.m.

Film Screenings

Several anticipated films are set to premiere. Idiotka, directed by Nastasya Popov and starring Camila Mendes and Anna Baryshnikov, debuts on March 12. The science fiction horror thriller Redux Redux, directed by Kevin and Matthew McManus and featuring Michaela McManus, screens on March 13. On March 14, Forge, Jing Ai Ng’s directorial debut starring Kelly Marie Tran, Andie Ju, and Brandon Soo Hoo, will premiere.

Free Events

SXSW offers numerous free events accessible without a badge. The Flatstock Art Exhibition, running from March 11–13, showcases unique gig posters and is a must-visit for art enthusiasts. On March 12, the Community Concerts at Lady Bird Lake provide a relaxed atmosphere with performances from local artists. Meanwhile, on March 13, the NASA House offers an immersive experience detailing space exploration and NASA’s latest projects.

Comedy Festival

The comedy scene at SXSW is thriving with performances from renowned comedians. On March 12, Marc Maron brings his All In tour to Austin, delivering his signature blend of humor and storytelling. The following night, on March 13, Sam Jay and Lisa Gilroy take the stage, promising an evening filled with laughter.

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Interactive Experiences

Attendees can engage in various interactive sessions throughout the festival. From March 11–13, the Criterion Closet allows visitors to explore and create videos featuring their favorite films in celebration of its 40th anniversary. On March 12, The Texas Film Experience offers a live demonstration of film production, providing insights into the filmmaking process.

Sidebar: SXSW Film & TV Festival

Running concurrently with the main festival, the SXSW Film & TV Festival showcases a diverse lineup of films and series.

• Headliners: The Accountant 2, directed by Gavin O’Connor, and Death of a Unicorn, starring Paul Rudd and Jenna Ortega.
• Narrative Feature Competition: Films like Bunny by Ben Jacobson and Fantasy Life by Matthew Shear are set to compete.
• Documentary Spotlight: Are We Good?, directed by Steven Feinartz, offers an in-depth look into comedian Marc Maron’s life and career.

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